Clik here to view.
Lyft's outgoing marketing chief reveals the one thing tech startups must do...
Joy Howard is the outgoing chief marketing officer of Lyft. Her previous roles include vice president of marketing for Converse and Coca-Cola's global marketing director. She has recently been...
View ArticleClik here to view.
People think Kendall Jenner's glamorous photos with a can of Coke look like...
Kendall Jenner was spotted buying a can of Orange Vanilla Coca-Cola at a New York City bodega on Monday while wearing a matching orange midi dress. After the model posted a photo taken inside the...
View ArticleClik here to view.
Lyft's outgoing CMO reveals the 3 qualities she looks for in all new hires
Joy Howard is Lyft's outgoing chief marketing officer. She has previously held senior marketing roles at Coca-Cola, Sonos, and Converse. Speaking with Business Insider, Howard revealed the three...
View ArticleClik here to view.
17 iconic ad campaigns that changed the world
Advertisements exist to sell us things, but sometimes they can change the way we think. The reason we have diamonds on our engagement rings, or why we drink orange juice each morning, or even our idea...
View ArticleClik here to view.
8 ads and products that sell America to the world, from blue jeans to Coca-Cola
American culture has tremendous influence on much of the world. Other countries might only know the US through its products, like Coca-Cola or Levi's jeans. Those products and the ads that sell them...
View ArticleClik here to view.
Pepsi is juicing up Mountain Dew and Bubly in a bid to beat Coke and LaCroix
PepsiCo is targeting gamers with Mountain Dew and young mothers with Bubly in its latest attack on Coca-Cola and LaCroix. "I think we have an opportunity in Mountain Dew to recover share and we have a...
View ArticleClik here to view.
Coca-Cola was the biggest brand winner from Netflix's 'Stranger Things'...
The return of "Stranger Things" was a big a moment for brands as well as for Netflix. The third season of the hit Netflix show, which debuted on July 4, featured more than 100 brands, Concave, a firm...
View ArticleClik here to view.
From 'Got milk?' to 'Where's the beef?', here are 15 of the best slogans and...
A good slogan is brief, yet memorable. There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a quick...
View ArticleClik here to view.
Coca-Cola hits a record high after smashing profit estimates on strong...
Coca-Cola rose as much as 5% in early trading on Tuesday, reaching an intraday record. The company attributed its second-quarter earnings beat to strong volume for its namesake brand and Coca-Cola...
View ArticleClik here to view.
Coca-Cola is sold in all but 2 countries on Earth. Here's what their ads look...
Coca-Cola is sold in all but two countries in the world: Cuba and North Korea. In every country, Coca-Cola uses unique advertising to appeal to vastly different cultures, but every ad is still...
View ArticleClik here to view.
Coca-Cola is releasing cinnamon-flavored Coke and spiced cranberry Sprite for...
Coca-Cola recently announced plans to launch two new products for the fall and winter. Coke Cinnamon and Sprite Winter Spiced Cranberry will be available nationwide from September 30 to December 31....
View ArticleClik here to view.
A day in the life of a NYC Coca-Cola delivery truck driver, who gets to work...
Coca-Cola truck drivers get to work as early as 4 a.m in New York City. For one day, I followed Miguel Santiago, a 66-year-old delivery driver who has worked with Coca-Cola for 20 years. Santiago...
View ArticleClik here to view.
The 18 biggest failures in soda history, from New Coke to Orbitz
If you were around in the 1990s, you probably remember sodas like Crystal Pepsi or New Coke. But what about Orbitz or OK Soda? Not every soft drink can be a winner — and many aren't, due to bad...
View ArticleClik here to view.
Millennials reveal their 105 favorite brands, from Olive Garden to Amazon
Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry. The marketing agency Moosylvania has compiled its annual "Millennials'...
View ArticleClik here to view.
Brands are increasingly doing away with the CMO role. A top Coca-Cola exec...
Speaking at Advertising Week, Coca-Cola Chief Growth Officer Francisco Crespo said the company ditched the chief-marketing-officer role to focus on growth. He also described how Coca-Cola has expanded...
View ArticleClik here to view.
For the first time ever, Coca-Cola will launch a Coke drink that isn't a soda...
Coca-Cola is rolling out Coca-Cola Energy, the first energy drink under the Coca-Cola brand, in the US in January 2020. The American launch of Coca-Cola Energy marks the first time that Coke has...
View ArticleClik here to view.
26 of the most epic product fails in American history
Launching a new product is no easy feat — even major companies have unexpected flops. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million, according to Joan Schneider...
View ArticleClik here to view.
Coca-Cola made the world’s first bottle from recycled ocean plastic waste
A project led by Coca-Cola has introduced the world's first bottle made from ocean plastic waste. The company released 300 sample bottles that were produced using 25% recycled marine waste, which was...
View ArticleClik here to view.
25 of the biggest failed products from the world's biggest companies
Even the most successful companies in the world have the occasional flop. As Amazon CEO Jeff Bezos said recently, "Amazon will be experimenting at the right scale for a company of our size if we...
View ArticleClik here to view.
These are the top 10 brands in the world in 2019. Facebook isn't one of them.
Interbrand, a brand consultancy firm, ranked the world's biggest companies. They based the ranking on brand strength now, how the brand wants to improve in the future, and what value does it add to...
View Article
